Storytelling: Contextual report

My blog series on the future of storytelling can be found here: (1) (2) (3)

Development of concept

Originally, I planned to undertake a more people-focused project for my Digital Artefact that would involve interviewing and working with subjects over a period of time to explore how we use language and technology to communicate. Unfortunately, the changes caused by Covid-19 meant this was no longer feasible. I continued to research language and thanks to the film portion of the BCM325 course, I became interested in storytelling and how this relates to the future.

What I have discovered through this subject is that while future studies is highly academic and utilises quantifiable data, it also leans heavily into imagining and philosophising. As obvious as it may sound, the future is a self-fulfilling prophecy; our past and what we imagine in the present directly impacts our future and how we work towards is. My goal with my DA was to illustrate Wendell Bell’s argument that futurists are everywhere; the way we tell stories and communicate with each other directly impacts our future, therefore futurology is an innate part of our society in not just overt but intersectional and complex ways.

Therefore, I chose to research the history of storytelling and how it is, and will remain and indelible part of human society and how we imagine and create our future.


The goal I had for my Digital Artefact was to explore a complex academic topic and present it to my audience in a palatable form that educates them without being too heavy on jargon and complex terms that would make it inaccessible to those outside of the field of media and communication. As a journalism major, I naturally took the style of an investigative blog series for the presentation of my findings. The blog posts can be read consecutively as a cohesive investigative essay or each stand alone. I used a variety of academic and media sources to inform this conversational discussion of storytelling and the future.

The scope of my DA is the near future (i.e the next decade) and the technological developments we are already seeing and how they will progress in relation to storytelling. I chose to look into the near future to again make my DA relatable and interesting to those in society we live in today.

Blog 1 – Introduction to topic, historical context of storytelling, why storytelling is significant in our present society and therefore why it is pertinent to future studies

Blog 2 – Use of storytelling to explore and forecast the future in popular culture, connection between storytelling and future studies

Blog 3 – The future of storytelling, role of technology in storytelling in the near future, philosophical debate on role of technology and AI in storytelling

Audience engagement and feedback loops

As mentioned in my previous progress blog posts, audience engagement and especially the use of Twitter was something I found challenging throughout the session. However, when checking my Twitter analytics, I could clearly see how my audience engagement has grown. Discussion with and suggestions from my peers and others in the media and communication fields as well as my friend and family created a rewarding feedback loop that helped to steer my final DA into a presentation of what my audiences were most interested in. I could have done a better job recording these interactions and feedback loops to document my progress as I went through production of my DA, which is something I will take into account during future projects.

twitter analytics


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